Margaret MacNeill Associate Professor Faculty of Physical Education and Health 55 Harbord Street, RM 328 Toronto, ON, Canada. M5S 2W6 416-978-0598 margaret.macneill@utoronto.ca

Degrees
Ph.D. (1994): Department of Communication, Simon Fraser University
M.A. (1986): Faculty of Physical Education, Queen's University
B.P.H.E. (1984): School of Physical and Health Education, University of Toronto
Academic Positions Associate Professor & Director, Center for Girls' and Womens' Health and Physical Activity

Expertise
Critical media studies and health communication
Sociology and cultural studies of sport, fitness and activity
Cultural studies of gender and health
Social marketing of active healthy living
Youth audiences of sport and fitness media
Sport media, gender and nationalism studies
Olympic television production ethnographies
Athletes' rights and relationships with the media
Post-structuralist and feminist methodologies

Research Approach and Philosophy
My approach to research is based in critical cultural studies, which is an interdisciplinary network attentive to the production of cultures of health and in/activity, issues of power, and how cultural meanings are spun within human relations. This network includes media studies, semiology, sociology of the body, anthropology, post-colonial studies, history, feminist studies of gender, and political economy. Designed as grounded and applied research, the aim is to develop a comprehensive understanding of the full cycle of cultural production, dissemination, and consumption. All research projects are translated to various academic, professional and lay audiences.

Recent Publications in Peer-Reviewed Journals
Knight, G. MacNeill, M. & Donnelly, P. (2005). The Disappointement Games: Narratives of Olympic Failure in Canada and New Zealand, International Review for the Sociology of Sport, 40(1): 25-51. (Contributions: Canadian identity narrative analysis, project conception as P.I. and editorial).

Chapters in Peer-Reviewed Books
(In press) Greenberg, J., Knight, G., Donnelly, P., MacNeill, M. Negotiation News: Structural Constraints & Strategic Inaction in Television Coverage of the Olympics, Qualitative Analysis, C. Miall, D. Pawluch, W. Shaffir (eds.) Toronto: Canadian Scholar’s Press. (Contributions: Ethnographic framework, project conception as P.I.).

Recent Supervised Theses
Marguerite Jane Unan (MSc) “Colonizing Movement: Exercise and the (Re) Production of Whiteness.” 2002-03
Julia D’Aloisio (MSc) “Recruited to Care: Representing a Community of Breast Cancer Supporters.” 2004-05
Neetu Nikki Kumar (MSc) “Fitting In/Activity: A Qualitative Exploration of Second Generation Indo-Canadian Adolescent Girls and their Gendered Bodies in Physical Activity.” 2004-05

Other Research Advisory Boards
Centre for Physical Activity, Sport and Health Research, NY
Centre for Girls' and Women's Health and Physical Activity Research, UT
Institute for Women Studies and Gender Studies, UT
Living Schools Initiative, OPHEA

Professional Affiliations and Memberships
Canadian Association for Health, Physical Education, Recreation and Dance Canadian Communication Association
Canadian Women's Studies Association
Centre for Canadian Sport Policy Studies
Centre for Health Promotion: The Health Communication Unit
Centre for Women and Girl's Health and Physical Activity Research
International Association for Sociology of Sport
Ontario Physical and Health Education Association
North American Society for the Sociology of Sport
Women's Sport International